I had to create a "fast-food" brand with its graphical charter, 4 packagings with, at least, the main box and a drink cup. For the others, I have choosen: a bento box as a kids meal, a chopsticks package and a table set for the meal tray, as an extra.
I have executed the two first packages from existing ones and others were developped form my personal ideas: I laid them down in real life, then re-created the 2D template in Adobe Illustrator®.
For the universe of the trademark, I have thought about a non-cliché Asian fast-food restaurant: I wanted to made it in the "western-way" (Europe and Amercia). I also created a mascot to make a main link between the packagings and enrich, that way, the universe of the brand.
I eventually had to elaborate an administrative part about paperwork and business cards.

Year: 2017

Domain: Illustration

Technologies used:

Link to the graphical charter